Image In This Issue Early Sales Boost California Deal Growing Avocados in a Megadrought 2021 California Avocado Tracking Study Highlights Chair's Report 2022 Trade Advertising Cooking Up New Recipe Support The “Sell-In”: An Integral Part of CAC’s Promotional Effort A Preview of Spring and Summer Marketing Micropropagation of Avocado in California A Gentleman Farmer Passes On SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April