Image In This Issue Message From the President: Fine-tuning the Commission’s Work California Avocado Growers Add Value to Marketing with their Authenticity and Credibility 27 Attendees, 9 Stories (and Counting): Grove Tour Delivers for California Avocados CA Avo Tech: Sunblotch Alert! New, Faster Ways to Spot This Avocado Sneak Thief Marketing Executive Notes: Talking about Sustainability 2025 Cinco de Mayo Retail Promotions of California Avocados See Substantial Growth Chair's Report: Our New President Better Growing: Pruning Avocado Trees: Science, Art or Mysticism? Handlers' Report: Are 500-Million-Pound California Seasons within Reach? From your Commission: CAC 2025 General Election Summer 2025 Featured California Avocado Recipes SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April
