Marketing News
Marketing Puts Elevated Focus on Trade Customers
The California Avocado Commission Marketing team has created a game plan for 2024 designed to elevate efficiency and effectiveness in 2024. Due to economic conditions and budget cuts versus 2023, no stone was left unturned as the team strived to optimize investment and drive successful results
Commission Partners with Curious Plot for Consumer Marketing and Public Relations
In the spring and summer of 2023, the California Avocado Commission began a search to find a new consumer marketing agency that could lead both consumer advertising and consumer public relations activities. The search committee unanimously selected Curious Plot as CAC’s new agency of record.
Commission Showcases California Avocado Growers’ Land Stewardship at IFEC
Representatives from the California Avocado Commission foodservice team attended the International Foodservice Editorial Council 2023 Annual Conference to demonstrate its leadership as a resource for information about California avocados while pitching content ideas to build awareness of the California Avocados brand.
Commission Showcases California Avocados and New Staff at Global Produce and Floral Show
Members of the Commission attended the nation’s largest produce show — the International Fresh Produce Association Global Produce and Floral Show — which gathers industry leaders from across the U.S. and provides the Commission with an opportunity to showcase the California Avocados brand, while encouraging demand for the fruit with key retail decision makers.
Foodservice Chains Promote Locally-grown California Avocados on their Menus
By partnering with foodservice chains during the summer, the Commission encourages demand for the peak-season fruit and builds brand awareness and loyalty. Two of CAC’s restaurant chain partners showcased their use of locally-grown and ethically-sourced California avocados in-store, online and across their social media channels.
California Avocado Menu Items Drive Sales for Restaurant Chain Partners
Chain promotions of California avocado menu items encourage sales of the fruit while adding value to the operator’s purchase of the fruit through the use of California Avocado Commission branded assets in retail locations and on digital and social platforms. Further, the unique away-from-home California avocado dishes inspire consumers to recreate dishes at home.
