Marketing California Avocados
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May 14, 2024
As of April 1, the California Avocado Commission has launched its new consumer advertising creative — showcasing the locally grown and sustainably farmed avocados — with a strategic mix of digital, audio, video, customized content and out-of-home formats.
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May 13, 2024
The California Avocado Commission’s featured Video of the Month for May 2024 is a 60-second video commercial that is one of the advertising tactics being used this season.
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May 8, 2024
From May 6 through June 17 this year, northern California-based Erik’s DeliCafé and southern-California based Wahoo’s Fish Taco celebrate their fifth consecutive year promoting California avocados on their menu.
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Apr 26, 2024
The latest updates from the Commission's April marketing intitatives including the launch of the new advertising campaign, efforts to target local and regional restauateurs and insights from the California Avocado Market Analysis Report.
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Apr 15, 2024
California avocado growers in the San Diego region are among the first to harvest their fruit, providing local grocers and consumers with a first taste of the season’s fresh crop. To generate excitement and build awareness about the start of the California avocado season, the Commission invited nine well known San Diego-focused influencers on a grove tour and retail sampling event.
Apr 14, 2024
The California Avocado Commission’s featured Video of the Month for April 2024 is an approximately one-minute video highlighting a unique consumer public relations event in conjunction with a premium California retailer, Gelson’s.
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Mar 22, 2024
Recent highlights from the Commission's marketing team including the new consumer advertising campaign, retail/foodservice chain promotions and trade advertising and public relations.
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Mar 12, 2024
From February 5 – 20, members of the California Avocado Commission’s marketing team met with AMRIC handlers to provide a high-level overview of the new consumer advertising messaging and creative as well as discuss key customer support and promotion opportunities for the 2023-24 season.
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Feb 29, 2024
To keep California avocados top-of-mind prior to and during the California avocado season, the California Avocado Commission’s retail trade advertising campaign will run print and digital ads in national and regional targeted publications recognized for their high-quality content and editorial.
Feb 28, 2024
Beginning in mid-February, CAC started filming California avocado groves and growers who will be featured in the 2024 consumer advertising campaign. The new creative will spotlight the California difference by showcasing the very people and places integral to producing the fruit, with messaging that focuses on locally grown and sustainably farmed.