Growers and Industry Members Encouraged to Complete Heatwave Impact Survey
To better understand the impact of the heatwave on the 2025 California avocado crop volume, CAC has drafted a brief survey. The Commission highly encourages California avocado growers and industry members to complete the survey as data from the survey will help CAC refine heatwave responses by area based on the specificity of responses.
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Latest News
Commission Hosts District Grower Meetings — 2024-25 Assessment Rate Discussion Continues
Board members and management of the California Avocado Commission held District grower meetings September 17-19 in Fallbrook, Ventura and San Luis Obispo. Learn more about the proposal to change the current percentage of value-based assessment rate to a flat per pound rate and the discussions that occurred at the meetings.
Irrigation Water Fertilization Videos Available in English and Spanish
Cal Poly’s Irrigation Training and Research Center has developed a 22-video series that outlines how to fertilize crops through irrigation water (known as fertigation). The videos are available in English and Spanish on their YouTube channel and the ITRC website.
What’s Inside the California Avocado Social Media Program
The California Avocado Commission’s social media program is a fundamental part of CAC’s demand-building marketing campaign — providing both a widespread reach and the ability to specifically target audiences where California avocados are available. The California avocado audience is highly active on social media with Facebook, Instagram and TikTok particularly popular.
Upcoming Events
CDFA Produce Safety Portal Training Workshops
Current Markets
| Avocado Size | Conventional #1 | Organic #1 |
|---|---|---|
| 48's | Insufficient Volume | Insufficient Volume |
| 60's | Insufficient Volume | Insufficient Volume |
| 70's | Insufficient Volume | Insufficient Volume |
| Weekly Volume | Season-to-Date | |
|---|---|---|
| California Total | 0 | 0 |
| Import Total | 53,315,622 | 153,078,855 |
| USA Total | 54,916,402 | 159,481,745 |
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