GreenSheet | September 17, 2024

CAC learned last week that BASF, the manufacturer of Rely® will no longer be manufacturing the product. In addition, Southern California avocado growing areas are set to see unseasonably warm temperatures later this week. Learn more.

The Summer 2024 edition of From the Grove is now available online

To better understand the impact of the heatwave on the 2025 California avocado crop volume, the California Avocado Commission has drafted a brief survey. The Commission highly encourages California avocado growers and industry members to complete the survey as data from the survey will help CAC refine heatwave responses by area based on the specificity of responses.

Cal Poly’s Irrigation Training and Research Center has developed a 22-video series that outlines how to fertilize crops through irrigation water (known as fertigation). The videos are available in English and Spanish on their YouTube channel and the ITRC website.

It is officially awards season in the produce marketing industry, and the California Avocado Commission earned one of the highest honors in August when trade publication Produce Business recognized CAC’s “What’s Inside a California Avocado?” marketing campaign in its “36th Annual Marketing Excellence Awards.

The California Avocado Commission’s social media program is a fundamental part of CAC’s demand-building marketing campaign — providing both a widespread reach and the ability to specifically target audiences where California avocados are available. The California avocado audience is highly active on social media with Facebook, Instagram and TikTok particularly popular.