Since 2010 there has been an on-going process of critical review and change to production research funded by the California Avocado Commission (CAC). A number of changes to the system and process of production research have occurred that has set strategic goals and addressed weaknesses in the system. The most notable changes have been to improve the accountability of the research contracts and to place the research efforts in a multi-year context with well-defined objectives and milestones to be met as the research projects are conducted. As a continuation of the review of production research the areas of significant activity that are of strategic interest for the long term progress of the California Avocado industry are being critically examined.