GreenSheet | January 3, 2023

The California Avocado Commission will host a grower field day at Pine Tree Ranch in Santa Paula on January 25, 2023 from 9:30 a.m. – 11:30 a.m. Learn more about the event.

A copy of the presentation from the December 20 California Avocado Commission GEM Forum is available online. 

In December 2022, the California Avocado Commission surveyed industry handlers to develop the 2023 California Avocado Pre-Season Crop Estimate. The estimate and harvest projections have now been released.

On January 11, from 8:00 a.m. – 10:00 a.m., the Avocado Café is hosting a free webinar concerning biostimulants and the testing process for new products. Learn more about the webinar.

At the California Avocado Commission Board of Directors meeting in November, CAC provided its fiscal year 2021-22 marketing performance report, known as the Dashboard. A summary of that report — which covers activity in the areas of consumer advertising, social media, consumer public relations, brand advocates, retail and foodservice programs, trade advertising and public relations as well as research highlights — follows.