The California Avocado Commission’s Board of Directors currently has a Producer Member seat available for District 2. The appointee will fill the vacant seat for the remainder of the unexpired term through October 31, 2024.
The Commission’s Board of Directors currently has a Handler Member and Handler Alternate Member seat available. Appointees will fill the vacant seats for the remainder of their unexpired terms: October 31, 2024 for the Member seat and October 31, 2025 for the Alternate Member.
California avocado growers are highly encouraged to respond to the Commission’s 2024 Planning Survey, which provides growers with the opportunity to offer input about how CAC invests its resources in marketing, production research, industry affairs and export market development.
California Avocado promotions build demand and loyalty for California avocados by securing timely distribution of the fruit with targeted retailers and foodservice operators. Learn more about CAC's current and upcoming partnerships.
The California Avocado Commission will host a field day at Pine Tree Ranch on June 5, from 8:00 – 10:00 a.m. that will focus on the new California avocado crop coefficient research, using a crop coefficient for irrigation purposes and the GEM spacing trial.
The Regional CropSWAP (Sustainable Water for Agricultural Production) was developed with the goal of enhancing efficiency for agricultural water users in western Riverside and northern San Diego Counties by offering financial assistance for transitioning away from high-water-use and initiating best management practices to foster sustainable water use.
As of April 1, the California Avocado Commission has launched its new consumer advertising creative — showcasing the locally grown and sustainably farmed avocados — with a strategic mix of digital, audio, video, customized content and out-of-home formats.
The deadline to complete the California Avocado Commission’s annual grower crop survey is May 15. Grower input from the survey is crucial in helping the Commission fine tune the California crop estimate, predict the flow of avocados to market and assess challenges growers are facing.
The California Avocado Commission’s featured Video of the Month for May 2024 is a 60-second video commercial that is one of the advertising tactics being used this season.
From May 6 through June 17 this year, northern California-based Erik’s DeliCafé and southern-California based Wahoo’s Fish Taco celebrate their fifth consecutive year promoting California avocados on their menu.
San Diego area growers engaged or interested in agritourism are encouraged to attend the San Diego Region Agritourism Gathering on May 22 from 8:00 a.m. – 3:00 p.m. in Carlsbad, CA. The event is designed to help attendees learn more about agritourism, network with peers and focus on collaborative program development.
On May 2, the U.S. Food and Drug Administration published the Final Rule for Standards for the Growing, Harvesting, Packing, and Holding of Produce for Human Consumption Relating to Agricultural Water. A high-level summary of changes is summarized in this article.
