Video of the Month: Behind-the-Scenes Videography and Photography in California Avocado Groves

In preparation for a potentially larger crop in 2025, representatives from the California Avocado Commission’s Marketing team and its consumer marketing agency, Curious Plot, coordinated a video and photo shoot in the groves of three California avocado farmers. Growers Hayden Mcintyre, Jim Miller and his son Daryn Miller, and Andy Sheaffer and his sons kindly provided CAC access to groves in order to develop creative assets for CAC’s marketing campaign in 2025 and beyond. The raw video footage and photography will be produced into advertisements, point-of-sale materials and more. Considerable work goes into the planning and execution of grove and grower videography and photography. This month’s video is less than a minute long and provides a quick look behind the scenes of the latest project. Check out the video here.