December Marketing Digest
The December marketing digest provides an overview of activity on the California Avocado Commission's consumer-facing website.
Strong Post-Season Website Activity
Post-season website activity remains a crucial period for maintaining brand visibility and engagement with audiences. Consistently high website activity during post- and pre-season positions CAC as a trusted resource and keeps the brand top of mind among consumers. By leveraging insights from organic search performance and top-performing pages, CAC can refine the ongoing content strategy, ensuring campaign activities continue to meet audience needs, increasing reach and awareness in the 2025 season.
October 2024 performance results and insights:
- Solid engagement: An engagement rate of 41% suggesting that nearly half of visitors interacted meaningfully with the content (e.g., time spent, clicks, conversions, etc.); this is a similar result to prior year, with a reduced budget
- Unpaid search as a primary traffic driver: 60% of traffic came from unpaid search, highlighting strong search engine visibility and relevance of content. Unpaid search is up 10% versus the prior year, and October saw an increase of 50% versus 2023
- Strong traffic to a variety of pages: Avocado Nutrition Facts, Avocado Varieties and How to Ripen an Avocado are driving significant traffic on the site. These pages likely meet key user intents such as health benefits, product education and practical usage tips
- Top search queries by click volume include avocado milkshake, types of avocados, avocado nutrition facts, avocado breakfast ideas and avocado nutrition
