Image In This Issue Message From the President Chairman's Report 4th of July Breaks Consumption Record Change on the Horizon for CAC's Food Safety Program Optimizing Irrigation Management Through Soil Water Monitoring Soil Moisture Technology and Irrigation Management Grower Profile - Jay Ruskey California Avocado Recipes Encourage Demand Didn't Meet Expectations But It Was A Good Season Promotions Encourage Sales of California Avocados PSHB and Fusarium Dieback Update Blogger Outreach Generates Millions of Impressions CAC Leads Appeal Before MWD Board Labor Issues Offer Big Challenges in Brazil SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April