Image In This Issue Message from the President Chairman's Report Quality of Southern California’s 2020 Water Supply Impacted Marketing in a Time of Upheaval Living Well with California Avocados Program Delivers Advanced Avocado Rootstock Selections Move to Commercial-Scale Field Trials CAC Retail Promotions Continue Despite Pandemic Avocado Tissue Culture Within Reach Commission’s Foodservice Promotions Support a Struggling Industry During Pandemic CAC’s Social Media Campaigns Address Consumer Concerns Avocados Take Center Stage at Biggest Little Farm Avocado Lace Bug Biology and Control World Avocado Production Prospects: California in Transition Africa Has Untapped Avocado Potential SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April