Image In This Issue Chair's Report Jeff Oberman Uniquely Qualified to Lead CAC Handlers' Report The University of California Avocado Breeding Program Commission’s Public Relations Program Inspires Brand Loyalty Among Targeted Consumers, Foodservice Operators, Retailers and Industry Members Brand Advocates Continue to Generate Awareness and Educate Consumers About California Avocados The Many Facets of the GEM Avocado California Avocado Promotions at Retail Showcasing California Avocados in Unique Foodservice Menu Presentations SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April