Image In This Issue Trade Advertising: An Integral Part of the Commission Effort Market Should Improve As Season Progresses Avocado Tree Decline: What's Happening to Our Trees? Commission Hosts EPA Officials in SHB Infested Areas; Secures Additional Research Funding The Food Safety Modernization Act: How Does It Impact You? Drought Management Conference Targets Tree and Vine Crops The 2015-2020 Dietary Guidelines World Avocado Organization Launches; Eyes European Promotions Trade Marketing Team Prepares for California Avocado Season Message from the President 2014-15 CAC Annual Report Now Online From Ornamentals to Avocados: The Journey of One Grower Little and Often: Key to Maximizing Fertilizer Use in Avocado California by Nature #BigGameAdd: Instant Replay The Complexities of International Trade Chairman's Report SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April
