Image In This Issue Message from CAC Leadership Online Avocado Decision Support Tools Available Marketing Communication Alignment Critical in a Tight Crop Year Media Presence That Drives Value in a Short Crop Year Updates Concerning Legislation, Funding and Food Safety Training Consumer Advertising to Launch in April Optimize Productivity by Pruning for Maximum Light 2019 Pre-Season California Avocado Crop Estimate Stress Leads Family to the Avocado Irrigation Management in California Avocado Groves CAC Nutrition Programs Feature Registered Dietitian Nutritionists Website Redesign Puts More Tools at the Fingertips of Trade and Media Application Instructions for ProGibb LV Plus® Plant Growth Regulator Stronger Market Expected in Spring/Summer SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April