Image In This Issue Message from the President: Hope Springs Eternal Issues Watch: Commission Considers Industry Sustainability Certification Nielsen Brand Effect Study Helps CAC Direct Consumer Advertising Food Industry Pro Takes Over Marketing Role 2023 Consumer Media Aims to Engage, Inform and Entertain Targeted Customers Better Growing: ProGibb LV Plus Special Local Needs Registration Renewed Grower Profile: Camlam Farms - Deep, Deep Roots and a Promising Future Growers Help Tell the California Avocado Story CAC Salutes International Women’s Day Understanding Water Movement in Soils Global Perspectives: China’s Avocado Production and Imports on the Rise Handlers' Report: Later Start to Season Should Aid California’s Marketing Efforts SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April