Image In This Issue Chair's Report: Focusing on Key Concerns Ken Melban Executive Notes: Where We Are & Where We Are Going California Avocado Growers Engage with Commission Staff at 2024 Annual Meetings Avocado Pits: Are You Missing Out on the Best Part? New Ad Campaign Goes Straight to the Groves Do You Have Enough Water to Grow Avocados? Meet Your Retail Marketing Directors Retail Trade Advertising and Public Relations Campaigns Showcase Benefits of Carrying California Avocados Spring 2024 Featured California Avocado Recipes Handlers' Report: California Growers Producing More Volume than Estimated SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Industry Affairs DirectorContact April