Image In This Issue Grower Profile: David Ross Hawaii Gains Limited Access to Mainland Market PSHB and Fusarium Dieback Update Drought Impacts Feared Short Crop Leads to Strong Market High Density Avocado Production: Could this be the Future for California Growers? CAC 2014 Annual Meetings: Vision 2025 Impact on Programs Explored Determining Water Use Efficiency Integrated Promotion Campaigns Provide Premium Brand Positioning Better Growing: Canopy Management for Avocados Message from the President California Avocado Commission Promotes Avocados for Summer Snacking Commission Questions FDA's Avocado Sampling Assignments CAC Season Opener Activities Point of Origin Labeling Gaining Traction 2013 California Avocado Acreage Inventory Update 2014 Mid-Season Crop Update 2014 CAC General Election Chairman's Report SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Industry Affairs DirectorContact April