Image In This Issue Ken Melban Executive Notes: Politics of Trade Terry Splane Executive Notes: The Importance of Listening Better Growing: Irrigation Basics - From the Ground Up California Avocado Social Media: A Fresh Approach to Consumer Engagement Retailers, Influencers and Media Partners Celebrate Peak-Season California Avocado Month CA AvoTech: New Things to Know About Avocado Lace Bug Restaurant Chain Promotions Build Peak-Season Demand with California Avocado Menu Offerings Summer 2024 Featured California Avocado Recipes From Your Commission: 2024 CAC Board of Directors Election Handlers' Report: 2024 Crop Produces Surprising Volume; 2025 Should Surpass It SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April
