Image In This Issue 2024 California Avocado Acreage Report Available Online Handlers' Report: Avocado Season Shaping Up Well for California Growers Terry Splane Executive Notes: 2025 Marketing Plan Preview Post-Fire Grove Management and Recovery Chair's Report: To Pick, or Not to Pick Better Growing: Preparing for Cold Winter Conditions The Evolving Consumer: CAC Market Research Data Provides Insights Winter 2024/25 Featured California Avocado Recipes Ken Melban Executive Notes: USDA’s Mexico Avocado Inspections and HAB Assessment Rate 2024 California Avocado Marketing Key Performance Indicator Report SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April