GreenSheet | August 16, 2022

It’s back-to-school time and from August 15 through the end of the month the California avocado merchandise shop is having a sale on select products perfect for students, teachers, parents…and just about anyone!

The California Avocado Commission celebrated the 10th Anniversary of California Avocado Month with wide ranging in-person, public relations, digital and social media activities resulting in nearly 700 million impressions.

When NORMS restaurant, a California-based 22-unit chain, requested California avocado-centric menu ideas for its spring 2023 menu the California Avocado Commission obliged with an in-person ideation session at a working NORMS restaurant.

Throughout the year, the California Avocado Commission consistently shares a variety of engaging, entertaining and informative content on its social media platforms to keep California avocados top of mind and thereby build brand preference and brand affinity — an emotional connection between consumers and the California Avocados brand.

To build awareness that California is a key supplier of organic avocados, the California Avocado Commission attended the Organic Produce Summit 2022 and spotlighted the positive and sustainable farming practices California avocado growers utilize to produce high-quality, organic avocados.