Late Season Retail Push Promoted "Get 'Em Before They Go"
CAC’s retail team jumped at the news of late-season California avocado volume in 2025 by promoting with our most loyal retailers and expansion retailers. Excellent eating quality, beautiful exterior and oil content were the key messages to encourage retailers to stay with California versus transitioning to other sources of supply. September and October ad flyers and increased display sizes were requested to help pull volume through the market. Check out the examples of loyal supporters for late season.
Foodservice Restaurant Chains Eager to Promote California Avocados on the Menu
The core of the Commission’s foodservice program is partnering with restaurant chains who not only purchase California avocados in-season but also see the value of marketing and promoting them to their fans and guests. This year, 15 restaurant chains with a strong presence in California and the western US promoted California avocados on their menu in-store, on TikTok, Facebook, and Instagram, in email blasts and on their websites from May 1 to August 15 with key messaging around local, seasonal and sustainable. This past year, the Commission added three new chain partners to the roster: Mendocino Farms (42 units in Southern California only), Dos Coyotes Border Café (10 units in Sacramento) and Fresh Brothers Pizza (20 units in Los Angeles).
Trade Public Relations Efforts Garner 11.1 Million Impressions
Trade public relations outreach including press releases and California Avocado Commission responses to interview requests during the 2024-25 fiscal year resulted in 11.1 million impressions among the trade audience. Coverage included articles and interviews in publications such as Fresh Fruit Portal, Fresh Plaza, Supermarket Perimeter, The Packer, The Produce News and more.