The Fall 2022 issue of From the Grove is now available on the California avocado growers website.
Highlights from the newly released issue are as follows:
- An introduction to newly chosen California Avocado Commission President Jeff Oberman
- CAC Chair Rob Grether’s column welcoming the new CAC president and thanking Ken Melban for his efforts during the transition
- California avocado handlers’ reflections on 2022 prices and their thoughts concerning the 2023 season
- A summary of CAC’s investment in the University of California’s avocado breeding program and a look at the proposed new royalty model
- An exploratory look at the GEM avocado, including cultural management best practices, productivity, fruit size and comparative prices and profitability
- An overview of the impact of the Commission’s public relations program
- An in-depth look at how CAC’s brand advocate program educates and entertains consumers
- A visual summary of the Commission’s retail promotions
- A behind-the-scenes look at menu ideation sessions with targeted foodservice teams