Fall 2022 Issue of From the Grove Available Online
The Fall 2022 issue of From the Grove is now available on the California avocado growers website.
Highlights from the newly released issue are as follows:
- An introduction to newly chosen California Avocado Commission President Jeff Oberman
- CAC Chair Rob Grether’s column welcoming the new CAC president and thanking Ken Melban for his efforts during the transition
- California avocado handlers’ reflections on 2022 prices and their thoughts concerning the 2023 season
- A summary of CAC’s investment in the University of California’s avocado breeding program and a look at the proposed new royalty model
- An exploratory look at the GEM avocado, including cultural management best practices, productivity, fruit size and comparative prices and profitability
- An overview of the impact of the Commission’s public relations program
- An in-depth look at how CAC’s brand advocate program educates and entertains consumers
- A visual summary of the Commission’s retail promotions
- A behind-the-scenes look at menu ideation sessions with targeted foodservice teams
