The issue includes:
- California Avocado Commission Chairman Rob Grether’s take on the productivity, cost and price pressures faced by growers and what the Commission and growers can do together to alleviate and address these challenges
- A look at CAC’s new Government Affairs Taskforce, its members, goals and ideas
- CAC Vice President of Marketing Terry Splane’s perspective on the Commission, the commitment of California avocado growers and go-forward marketing messages
- A profile of the new UCANR Entomology Advisor Dr. Hamutahl Cohen
- A review of the CA GROWN partnership’s online, social media and retailer initiatives and results
- A look at the Fall 2023 California avocado foodservice promotions with targeted operators, as well as 2023 peak season retailer highlights
- A showcase of California avocado recipes perfect for the fall season
- Highlights from the CAC-funded research trial concerning the safety and efficacy of herbicides on California avocado trees
- A summary of the World Avocado Market Projections Version 2.0 report
- Handlers’ perspectives on the 2023 California avocado season and what they expect for next year