The Spring 2022 edition of the California Avocado Commission’s quarterly publication — From the Grove — is now available on the California avocado growers website. The publication can be viewed as a flipbook or as a downloadable PDF.
The most current edition of From the Grove features the following:
- An overview of the Commission’s Succession Plan and the latest steps taken to select a new CAC President courtesy of CAC Chairman Rob Grether
- A preview of the Commission’s integrated spring and summer consumer and trade marketing programs
- An inside look at CAC’s year-round work to develop and promote California avocado recipes to build demand for the fruit
- A summary of the Commission’s robust retail trade advertising program
- Highlights from CAC’s 2021 California Avocado Tracking Study
- A behind-the-scenes look at the marketing team’s pre-season “sell-in” efforts to secure promotional support from retailers and foodservice operators
- Best practices for growing California avocados during a megadrought, including recommendations concerning irrigation, mulching, and stumping/tree removal
- The latest insights concerning CAC-funded micropropagation of avocados research at The Huntington Botanical Gardens
- A tribute to California avocado grower James Lloyd-Butler who passed earlier this year
- Handler insights concerning the early sales boost this season and a look ahead at the potential for the peak season
