The latest issue of the California Avocado Commission’s quarterly publication, From the Grove, is now available on the California avocado grower website.
Highlights from the Spring 2024 issue include:
- CAC Chairman Jason Cole’s summary of initiatives and changes in CAC’s Marketing, Production Research, Industry Affairs and Governance programs
- A high-level review of the 2022-23 season, the budget for the 2023-24 season and important advocacy efforts provided by CAC Vice President of Industry Affairs and Operations Ken Melban
- A summary of presentations and insights gained from the Commission’s annual grower meetings
- A look at the purported nutritional value of avocado pits — a common consumer question
- A showcase of the Commission’s new ad campaign and strategic media placement plans
- An article concerning how to calculate how much water your California avocado trees need and whether you are able to provide enough water based on your pumping capacity
- A series of profiles of the Commission’s Retail Marketing Directors
- A look at the new retail trade advertising and public relations campaigns
- Two featured California avocado recipes
- Handlers’ perspectives on the greater-than-projected volume of California avocados being produced this season