The California Avocado Commission’s quarterly publication — From the Grove — features the latest news from the California avocado industry. The Summer 2022 edition of the publication is now available online.
The Summer 2022 issue features the following:
- A high-level summary of the current season pricing and updated crop estimates from CAC Chair Rob Grether
- A look at the Commission’s strategies to increase engagement on and awareness of issues impacting California avocado growers, including key meetings with elected leaders about pending legislation
- An update on the California avocado 2022 season volume based on grower surveys
- A showcase of CAC’s continued “the best avocados have California in them” marketing campaign
- Highlights from the Commission’s social media outreach, including a look at its new TikTok channel
- A look at how the Commission is integrating a popular food trend — charcuterie boards — into its public relations campaign
- A celebration of California Avocado Month’s ten-year anniversary and a look back at the Commission’s decade-long June promotions in support of the event
- An interview with California avocado grower Michelle Voisenat of Creekside Avocados LLC in Morro Bay, CA
- Updates concerning the spread of the Avocado Lace Bug in California and the origins of the pest
- A summary of how drought and above-average temperatures impact California avocado flowering
- Insights from California avocado handlers concerning the season’s pricing and projected fruit supply as we close out the season
