The Summer 2023 issue of From the Grove is now available on the California avocado growers’ website.
Highlights from the issue include:
- California Avocado Commission President Jeff Oberman’s column summarizing CAC’s annual meetings and noting how CAC can support growers during challenging times
- CAC Chairman Rob Grether’s address encouraging California avocado growers to connect with district representatives to share their insights and voice their concerns
- A summary of CAC’s recommendation to support detachment for Rainbow and Fallbrook water agencies
- An overview of the 2023 Annual CAC Board Election
- A high-level review of the Commission’s in-person annual meetings
- Highlights from the Commission’s bagged avocado study, including consumer purchasing behavior data
- A summary of the 2022 Regional Retail Category Development Drivers report
- Summer California avocado recipes developed for retail programs that can be prepared at home
- An overview of CAC’s consumer marketing program across outdoor, digital, social and audio channels
- A compilation of retail and foodservice early season promotions
- A behind-the-scenes look at CAC’s regulatory grove tours, which provided state and federal agencies staff with an overview of California avocado growers’ practices and concerns
- A California avocado grower profile of Andy Sheaffer
- A look at avocado production in New Zealand
- Handler insights from the 2023 season