The Summer 2024 edition of From the Grove is now available online. The latest edition includes the following:
- An examination of the impact politics has on U.S. trade negotiations and CAC’s stance on avocado inspections in Mexico as presented by CAC’s Vice President of Industry Affairs and Operations Ken Melban
- Vice President of Marketing Terry Splane’s column concerning the importance of listening to industry constituents
- Information concerning the upcoming CAC Board of Directors election
- A look at the marketing team’s consumer social media program
- Highlights from California Avocado Month promotions
- A review of the peak season restaurant chain promotions
- Featured California avocado recipes
- An overview of irrigation basics and best practices
- Latest research concerning the avocado lace bug
- Insights from this season’s surprising crop volume and expectations for the 2025 crop
