The latest issue of the California Avocado Commission’s quarterly publication, From the Grove, is now available online.
Highlights from the current issue include:
- A profile of the Commission’s Executive Committee members including Chair Jason Cole, Vice Chair Rachael Laenen, Treasurer Maureen Cottingham and Secretary Daryn Miller
- An overview of CAC’s strategic shifts for the 2024 season, provided by CAC Vice President of Marketing Terry Splane
- Highlights from CAC Vice President, Industry Affairs and Operations Ken Melban concerning the urgent issues the Commission has been addressing on behalf of California avocado growers
- An inside look at the Commission’s presence at the Global Produce and Floral Show
- An introduction to Curious Plot, CAC’s new agency of record
- Consumer research highlights based on data from CAC’s annual California Avocado Tracking Study and new research conducted by Curious Plot
- A California avocado recipe showcase
- A review of the unusually high number of fruit fly detections and current relevant quarantine protocols
- Best practices for managing California avocado groves before and after a wildfire event
- A summary of 2024 crop volume and monthly harvest projections
- Insights from California avocado handlers about the upcoming spring California avocado season