Marketing News
Commission Launches New Ad Creative Across Digital and Out-of-home Channels
As of April 1, the California Avocado Commission has launched its new consumer advertising creative — showcasing the locally grown and sustainably farmed avocados — with a strategic mix of digital, audio, video, customized content and out-of-home formats.
Video of the Month: California Avocado 60-second Video Ad
The California Avocado Commission’s featured Video of the Month for May 2024 is a 60-second video commercial that is one of the advertising tactics being used this season.
Loyal Foodservice Chain Partners Proudly Promote In-season California avocados on Their Menu
From May 6 through June 17 this year, northern California-based Erik’s DeliCafé and southern-California based Wahoo’s Fish Taco celebrate their fifth consecutive year promoting California avocados on their menu.
April 2024 Marketing Digest
The latest updates from the Commission's April marketing intitatives including the launch of the new advertising campaign, efforts to target local and regional restauateurs and insights from the California Avocado Market Analysis Report.
Season Opener Public Relations Event in San Diego County Spreads News of California Avocado Availability
California avocado growers in the San Diego region are among the first to harvest their fruit, providing local grocers and consumers with a first taste of the season’s fresh crop. To generate excitement and build awareness about the start of the California avocado season, the Commission invited nine well known San Diego-focused influencers on a grove tour and retail sampling event.
Video of the Month: California Avocado Season Opener Public Relations Event
The California Avocado Commission’s featured Video of the Month for April 2024 is an approximately one-minute video highlighting a unique consumer public relations event in conjunction with a premium California retailer, Gelson’s.
