Marketing News
Spring and Cinco de Mayo Promotions Encourage Brand Awareness
Cinco de Mayo continues to serve as one of the biggest sales drivers for avocados in the United States. To ensure distribution of California avocados arrives to retailers early enough to gain momentum leading into the holiday, the Commission partners with targeted customers on early season ad activations that spark interest in the locally grown fruit.
Video of the Month: California Avocados Season Begins at New Seasons Market (KOIN TV)
The California Avocado Commission’s featured Video of the Month for June 2024 comes from KOIN TV in Portland, Oregon.
May 2024 Marketing Digest
This May, the Commission's consumer advertising has exceeded KPIs, the consumer website homepage has been updated to integrate with the new ad campaign, CAC staff attended IFPA and public relations activities have begun in preparation for California Avocado Month. Learn more.
Multi-faceted California Avocado Retail Promotions Showcase Growers and Sustainability
Designed to encourage demand for California avocados, the California Avocado Commission kicked off this season’s retail programs with multi-faceted in-store, digital and social promotions at Gelson’s Markets and Mollie Stone’s Markets.
Southern California-based foodservice chains support locally grown and sustainably farmed California avocados
Flame Broiler and NORMS are showcasing California avocados on their menus and with targeted social media posts and email blasts. Learn more.
California Avocado Commission's Current and Upcoming Partnerships
California Avocado promotions build demand and loyalty for California avocados by securing timely distribution of the fruit with targeted retailers and foodservice operators. Learn more about CAC's current and upcoming partnerships.
