Marketing California Avocados

In a world where consumers are inundated with a variety of content across multiple channels, the California Avocado Commission remains steadfast in its goal to provide helpful and accurate information that engages consumers and inspires them to purchase California avocados. To ensure consumers are getting the most accurate, credible and up-to-date nutrition information about California avocados, the Commission continues to work with credentialed and trusted Registered Dietitians who serve as CAC’s Living Well Brand Advocates.

The California Avocado Commission partnered with three western restaurant chains — Nordstrom, Norms and Robeks — to celebrate California Avocado Month and encourage demand for the fruit during peak season. 

In May, the California Avocado Commission attended two valuable industry events that provided CAC with the opportunity to showcase the Golden State fruit while networking with key decision makers and media members.

To engage with consumers closer to the point of purchase during peak season, the California Avocado Commission supported retailer digital advertising promotions with select Walmart, Sam’s Club and Kroger divisions to engage specific shoppers, build their awareness of the California avocado season and encourage them to choose the Golden State fruit when shopping online and in stores.

The California Avocado Commission was a key sponsor of the Fresh Produce and Floral Council NorCal Membership Luncheon and therefore had the opportunity to showcase the fruit to retail and industry decision makers.

A trio of California-based restaurant chains — Del Taco, Super Duper and Buckhorn Grill — is promoting California avocados on their spring menus from April through June, building awareness of the fruit while it is in season.

The Chain Gang Meeting held at the Reef Restaurant in Long Beach, California offered the California Avocado Commission foodservice team the opportunity to showcase the Golden State fruit to chain decision makers.

With a robust early season crop of avocados available, the California Avocado Commission promoted the fruit with Cinco de Mayo promotions at Mollie Stone’s Markets and Sam’s Club Stores located in the western region, to name a few.

To kick off the 10th anniversary of California Avocado Month in June, the California Avocado Commission hosted an in-person California avocado grove open house at Rancho Santo Thomas in Valley Center, Calif., for local media and influencers as well as trade media, to learn about the premium attributes and competitive advantages of California avocados.