Marketing California Avocados

The California Avocado Commission represented California’s organic avocado growers at the top-rated Organic Produce Summit, taking advantage of the opportunity to showcase the state as a key supplier of organic fruit and spotlight the positive and sustainable farming practices that produce high-quality organic avocados.

To expand its target base of restaurant contacts and cement existing relationships that lead to future promotion opportunities, the California Avocado Commission sponsored and participated in two California Restaurant Association Regional Chapter Mixers in Orange County and Los Angeles County.

To generate excitement for California Avocado Month, the California Avocado Commission’s public relations campaign showcased new recipes specially crafted by Chef Brooke Williamson that invited consumers, retailers and media members alike to celebrate and enjoy the Golden State fruit. Learn more.

To create anticipation for — and sustain interest in — the fresh California avocado season among Premium Californians, the California Avocado Commission runs a targeted social media campaign across its channels throughout the year to reinforce the California avocado campaign messaging, keeping California avocados top of mind and encouraging brand preference.

California avocado-themed chain restaurant promotions during the peak season play an important role in securing distribution and building demand for and loyalty to the Golden State fruit.  This spring and summer two California-based restaurant chains — Flame Broiler Inc. and Del Taco — showcased the use of fresh California avocados in limited-time-offer promotions from early May through mid-July.