Marketing California Avocados

This season, the California Avocado Commission partnered with five influential brand advocates to reach likeminded audiences and consumers via engaging recipes, blog posts, photography and social media posts celebrating the Golden State fruit.

From February through early August, custom California avocado retail digital promotions ran on the social channels, digital platforms and mailers of targeted top-tier retailers. These multi-platform promotions, which complemented the California Avocado Commission’s own digital retail marketing promotions, showcased California avocado-specific messages and California Avocados branding.

It’s back-to-school time and from August 15 through the end of the month the California avocado merchandise shop is having a sale on select products perfect for students, teachers, parents…and just about anyone!

The California Avocado Commission celebrated the 10th Anniversary of California Avocado Month with wide ranging in-person, public relations, digital and social media activities resulting in nearly 700 million impressions.

When NORMS restaurant, a California-based 22-unit chain, requested California avocado-centric menu ideas for its spring 2023 menu the California Avocado Commission obliged with an in-person ideation session at a working NORMS restaurant.

Throughout the year, the California Avocado Commission consistently shares a variety of engaging, entertaining and informative content on its social media platforms to keep California avocados top of mind and thereby build brand preference and brand affinity — an emotional connection between consumers and the California Avocados brand.

To build awareness that California is a key supplier of organic avocados, the California Avocado Commission attended the Organic Produce Summit 2022 and spotlighted the positive and sustainable farming practices California avocado growers utilize to produce high-quality, organic avocados.

It’s a great time to take a look at the t-shirts offered on the California avocado merchandise shop because through August 7 all the t-shirts on the shop are on sale up to 40% off original prices.

By establishing collaborative promotional partnerships with targeted retailers, the California Avocado Commission helps secure distribution — and builds demand — for the fruit during peak season. The Commission developed and executed a variety of retail promotions this season and the following article highlights two of those programs.

California Avocado Commission Online Marketing Director Zac Benedict was added to Produce Business magazine’s prestigious 40 under Forty Rising Stars of Produce list — an international list of 40 of rising entrepreneurs and leaders who have shaped the produce industry in a very short time period and are paving the way for what comes next.