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GreenSheet | March 19, 2024
Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.
Commission Shares New Marketing Creative and Aligns Promotion Timing During AMRIC Handler Meetings
From February 5 – 20, members of the California Avocado Commission’s marketing team met with AMRIC handlers to provide a high-level overview of the new consumer advertising messaging and creative as well as discuss key customer support and promotion opportunities for the 2023-24 season.
Avocado Café Seminar to Focus on Gibberellic Acid and Soil and Water Reports
On March 18, the Avocado Café will host a special session entitled, “The use of Gibbberellic Acid to enhance fruit set and how to read soil and water reports — reviewing the tools on www.avocadosource.com.” The virtual session will take place from 9:30 a.m. – 11:30 a.m.
Seminar Recording Regarding Grove Management in a Wet Year Now Available
A recording of the California Avocado Society’s February seminar, “How to Manage Trees in a Wet Year,” is now available online. The seminar is available on CAS’s YouTube channel.
Upcoming Events
CAS Field Day: Planting Density/technique, Entomology, Pathology, New Rootstocks/Scions
Avocado Irrigation Workshop
Avocado Irrigation Workshop
Ventura County Agri-Tech Fair
Unlock the Secrets to Healthy Avocados: Learn About Avocado Sunblotch Viroid
CAC Finance Committee Meeting, September 2024
Current Markets
| Avocado Size | Conventional #1 | Organic #1 |
|---|---|---|
| 48's | $1.96 - $2.07 | $2.39 - $2.45 |
| 60's | $1.66 - $1.79 | $2.09 - $2.15 |
| 70's | $1.16 - $1.28 | $1.79 - $1.85 |
| Weekly Volume | Season-to-Date | |
|---|---|---|
| California Total | 12,734,675 | 303,715,842 |
| Import Total | 50,591,549 | 2,018,444,948 |
| USA Total | 65,779,759 | 2,400,230,180 |
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