GreenSheet | June 2, 2023

On June 5, the San Diego County Local Agency Formation Commission will host an in-person hearing in which the Fallbook PUD and Rainbow MWD wholesaler reorganization proposal will be discussed. The proposal seeks to transfer wholesale water service from the San Diego County Water Authority to the Eastern Municipal Water District.

On May 26, the California Department of Food and Agriculture’s Avocado Inspection Program announced the Reed avocado release dates for the 2023/2024 season. 

The U.S. Department of Agriculture has extended the June 2 deadline for the Emergency Relief Program Phase Two and Pandemic Assistance Revenue Program to July 14. In addition, the USDA Farm Service Agency has partnered with organizations to assist applicants with the ERP and PARP process.

On April 25, the California Avocado Society hosted the World Avocado Congress Comes to California, where speakers shared reports from the WAC that was held recently in Auckland, New Zealand. A recording of that event is now available online.

From April 16 – 18, the California Avocado Commission joined female leaders from across the globe at the International Fresh Produce Association 2023 Women’s Fresh Perspectives Conference hosted in Orlando, Florida.

Since 2020 Wahoo’s Fish Tacos, a California-based chain headquartered in Tustin, has leveraged the California Avocados brand logo to showcase their use of locally-grown produce in season. This year the chain transitioned to California avocados in early spring and ran a six-week promotion featuring the fresh fruit.

The California Avocado Commission’s Brand Advocate program leverages trusted and well-known influencers to drive awareness of the California avocado season. The partners are chosen because of their compelling and exciting storytelling abilities, excellent photography skills, significant followings and love for the Golden State fruit. 

The Cinco de Mayo holiday, which has long been associated with avocados and guacamole, provides the California Avocado Commission with an impactful means of building demand for California avocados by securing timely distribution of the fruit with targeted retailers. Learn more about CAC's partnerships with retailers for the holiday.