Image In This Issue Chair's Report: Critical Grower Input Informs CAC Board Decisions Ken Melban Executive Notes: Situation Brief - USDA Mexico Avocado Inspection Program From Your Commission: CAC 2024 General Election Results Terry Splane Executive Notes: Supporting Unexpected Volume - The Importance of Being Nimble California Avocado Retail Highlights this Season Behind the Scenes: In-Season Grower Photography and Videography Better Growing: Optimizing Avocado Irrigation Management Practices Using Soil Moisture Sensing California AvoTech: Rely® 280 Herbicide Update Seven Superstar Key Performance Indicators: From the California Consumer Advertising Campaign Fall 2024 Featured California Avocado Recipes Handlers' Report: Large Crop on Tap for 2025 SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April