Image In This Issue Message from the President Chairman's Report Consumer Ad Campaign Reminds Consumers the Best of California is Inside Every AvoCAdo The Commission's Trade Marketing Plan Aligns with Consumer Campaign Farm Workforce Modernization Act & China Trade Addressed Leveraging the Genomic Landscape of Avocado for Breeding Purposes CAC Consumer Public Relations Kicks off 2020 From Musician to Physician to Grower - Norm Kachuck's Not-So-Linear Journey Organic Avocado Sales on the Rise A Disease of Many Names: Botryosphaeria, Avocado Branch Canker, Dothiorella Canker Commission Receives Marketing Excellence Awards from Produce Business Mangazine for Eight Consecutive Years SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April