Image In This Issue CAC Consumer PR Activities 2016 Handlers Report CAC Districts Reapportioned: A look at new district lines effective November 1, 2016 CAC & PBH Partnership Reaps Rewards & Benefits Shot Hole Borer Update CAC Annual Meetings: Premium Positioning Remains Focus of Avocado Marketing Plan U.S. Market Potentially Opened To All Mexican Avocados 2015 California Avocado Acreage Inventory Update 2015-16 Mid-Season California Avocado Crop Update MWD Urges Growers to Cut Costs and Water Use with Water Savings Incentive Program Message from the President Research Reviewed: An Investment in the Future Grower Profile: Marv Crumb California Avocado Menu Promotions Continue to Drive Seasonal Usage of the Fruit Native Bees in the Avocado Orchards Consumer Marketing Campaign Taps into California Lifestyle Asia Could be Big Market For California Fruit Trade with China One Step Closer Chairman's Report SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Industry Affairs DirectorContact April