Image In This Issue Meet the Executive Committee Of the California Avocado Commission California Could Have Strong Marketing Year in 2021 California Avocado Merchandise Shop Now Online Blogger Advocates Continue to Inspire and Educate Consumers Proactive IPM of the Big Avocado Seed Weevil, Heilipus lauri (Coleoptera: Curculionidae) Industry Leaders Explore Challenges and Opportunities at Virtual Trade Shows Dr. Manosalva Awarded Grants for Rootstock Breeding and Organic Disease Management Projects Winter: Time to Prepare for the Year Ahead Re-launched CaliforniaAvocado.com Provides Improved User Experience Message from the President Sayer Returns to Ranch After Navy Career CAC’s Advocacy Efforts Result in Direct Benefit to Growers CAC Board Considers Section 201 Investigation Outstanding Marketing Accomplishments Despite Challenging Year California Avocado Growers Make Significant Mark on State’s Economy CAC Board Reduces Assessment Rate for the Second Year While Increasing Marketing Budget Results of the 2020 CAC General Election and Election of Board Officers Chairman’s Report SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April