GreenSheet | July 18, 2022

The California Avocado Commission’s quarterly publication — From the Grove — features the latest news from the California avocado industry. The Summer 2022 edition of the publication is now available online.

On July 20, Avocado Café will host a webinar entitled, Water Quality and How Avocados Respond to Salinity Stress from 8:00 – 10:00 a.m., that will feature three speakers.

The California Avocado Commission will host a Pine Tree Ranch Field Day on Tuesday, July 26 from 8:00 – 10:00 a.m. that will feature three informational sessions.

In June, the California Avocado Society hosted the “Heat Mitigation Around the World: Dealing with Hot Times in the Avocado Orchard” webinar. A video recording of this heat mitigation seminar is now available online.

In a world where consumers are inundated with a variety of content across multiple channels, the California Avocado Commission remains steadfast in its goal to provide helpful and accurate information that engages consumers and inspires them to purchase California avocados. To ensure consumers are getting the most accurate, credible and up-to-date nutrition information about California avocados, the Commission continues to work with credentialed and trusted Registered Dietitians who serve as CAC’s Living Well Brand Advocates.

The California Avocado Commission partnered with three western restaurant chains — Nordstrom, Norms and Robeks — to celebrate California Avocado Month and encourage demand for the fruit during peak season.