Read the latest GreenSheet for up-to-the-minute California avocado industry news, research and information.
GreenSheet | September 1, 2022
Aug 30, 2022
The California Avocado Commission Board of Directors are hosting district meetings on September 13 (Ventura) and September 20 (Fallbrook) to directly connect with grower constituents, provide an update on Commission operations and gather input from growers.
Aug 31, 2022
The National Weather Service has issued excessive heat watches and warnings in the coming days for the entire California avocado growing region. Learn more.
Aug 30, 2022
The upcoming Ventura County Water Crisis and California Drought Forum will feature local water experts who will discuss the threats of the extreme drought and potential regional aridization conditions in the county and state. Learn more.
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Aug 25, 2022
This season, the California Avocado Commission partnered with five influential brand advocates to reach likeminded audiences and consumers via engaging recipes, blog posts, photography and social media posts celebrating the Golden State fruit.
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Aug 17, 2022
From February through early August, custom California avocado retail digital promotions ran on the social channels, digital platforms and mailers of targeted top-tier retailers. These multi-platform promotions, which complemented the California Avocado Commission’s own digital retail marketing promotions, showcased California avocado-specific messages and California Avocados branding.