The California Avocado Commission recently worked collaboratively with the PCC Community Markets team to host ten Seattle-based influencers at their Bellevue, Washington store location for a private, two-hour event. During the influencer event, attendees met with Catherine Pinkerton Keeling, who shared her family’s multi-generational history as California avocado growers, as well as insights around how growers tend to the land and the fruit every step of the way. Attendees also learned about the retailer’s commitment to providing fresh, sustainably farmed produce, including California avocados, which are currently available in their stores. The influencers captured engaging California avocado content to share on their social channels to help build awareness of California avocado availability in the Seattle market. This month’s Video of the Month is a social media post from influencer attendee Nguyen UrHungry. Check out the video here.