On May 11, industry members, retailers, California avocado handlers and industry members gathered for the Fresh Produce and Floral Council NorCal Membership Luncheon held at the Crow Canyon Country Club in Danville, California. The luncheon honored women in produce and included a panel of women speakers who shared their strategies to increase produce consumption.
As a key sponsor of the event, the California Avocado Commission had the opportunity to showcase the fruit to retail and industry decision makers. Attendees enjoyed fresh slices of California avocados on the luncheon salad while Carolyn Becker generated excitement for CAC’s promotional programs with a presentation spotlighting the Commission’s current consumer marketing campaign elements. A total of 196 FPFC members attended the event.
By attending and sponsoring the event, the Commission helped build loyalty to California avocados, elevated awareness of the California avocado season and enhanced the visibility of the California avocado growing industry. The networking time at this business event offered an extra opportunity for CAC team members to reinforce with retail attendees the peak summer promotion timeframe and that growers need their support as increased volumes of California avocados are harvested.
