Commission Annual Meeting Presentations Available Online

For the first time since 2019, the California Avocado Commission hosted its series of annual meetings in person. The sessions provided members of the avocado industry with the opportunity to meet CAC’s new leadership team, receive an overview of the current state of the industry, and learn more about the priorities of the Marketing, Production Research and Industry Affairs teams.

Presentations from those meetings are now available on the California avocado grower website. The presentation includes the following:

• A synopsis of the California avocado industry challenges and opportunities
• A review of global avocado production and trade
• Highlights of current U.S. market conditions
• A summary of relevant legislative activity
• A look at sustainability, why it matters and CAC’s efforts in this arena
• A portrait of CAC’s Premium Californian audience
• A high-level summary of CAC’s consumer marketing process and messaging that resonates with targeted audiences
• A review of how CAC selects its production research projects and the chosen areas of focus for the upcoming season
• Highlights from completed and current CAC-funded production research projects