Video of the Month: Albertsons/Vons/Pavilions Uses CAC Recipe Video, Reaches Nearly 1 million Targeted Consumers

As part of its customized marketing support for retailers, the California Avocado Commission provides recipe videos featuring California avocados that participating customers can feature on their social channels. These videos encourage shoppers to seek out and purchase California avocados from retailers who merchandise the fruit. Key messaging about California avocados is included in each video, and all are brief, customer-friendly and can be tagged to the retailer. This Video of the Month is only 47-seconds long and showcases CAC’s newly-developed, retail-friendly recipe for Deli Chicken Soft Tacos with California Avocados. In addition to its use of plenty of fresh produce, this recipe has particular appeal to retailers for its ease-of-preparation and for its use of rotisserie chicken as a key ingredient to also drive shoppers to the deli department. Albertsons/Vons/Pavilions featured the video this summer on its Instagram and Facebook platform, reaching nearly 1 million targeted consumers. Check out the video here.