Marketing News
What’s Inside the California Avocado Social Media Program
The California Avocado Commission’s social media program is a fundamental part of CAC’s demand-building marketing campaign — providing both a widespread reach and the ability to specifically target audiences where California avocados are available. The California avocado audience is highly active on social media with Facebook, Instagram and TikTok particularly popular.
Produce Business Honors CAC for “Marketing Excellence”
It is officially awards season in the produce marketing industry, and the California Avocado Commission earned one of the highest honors in August when trade publication Produce Business recognized CAC’s “What’s Inside a California Avocado?” marketing campaign in its “36th Annual Marketing Excellence Awards.
Video of the Month: Behind-the-Scenes Videography and Photography in California Avocado Groves
In preparation for a potentially larger crop in 2025, representatives from the California Avocado Commission’s Marketing team and its consumer marketing agency, Curious Plot, coordinated a video and photo shoot in the groves of three California avocado farmers — Hayden Mcintyre, Jim Miller and his son Daryn Miller, and Andy Sheaffer and his sons.
California Avocados Spark Retail Sales During Fourth of July
During the Fourth of July holiday in the California region, strong supply of California avocados helped boost retail sales. Overall supply of avocados from all sources for the two weeks leading up to the Fourth of July holiday shopping period reached nearly 102 million pounds.
Retail Round-Up
During peak season CAC hosted retail sales contests, promoted Calfiornia bagged and GEM avocados with key retail partners and supported retail partners with AvoScore cards that provide a comprehensive understanding of how California avocados are performing year-over-year and during the California season in the retail marketplace.
