Marketing News
Retail Trade Advertising Campaign Encourages Retailers to “Count on California Avocados”
To keep California avocados top-of-mind prior to and during the California avocado season, the California Avocado Commission’s retail trade advertising campaign will run print and digital ads in national and regional targeted publications recognized for their high-quality content and editorial.
Commission to Launch New Consumer Ad Campaign Focused on Local and Sustainable Story
Beginning in mid-February, CAC started filming California avocado groves and growers who will be featured in the 2024 consumer advertising campaign. The new creative will spotlight the California difference by showcasing the very people and places integral to producing the fruit, with messaging that focuses on locally grown and sustainably farmed.
Video of the Month: The Lyall Family
The California Avocado Commission’s featured Video of the Month for February 2024 is a profile of the Lyall family — a multi-generational family of California avocado growers with groves in Pauma Valley.
February 2024 Marketing Digest
The California Avocado Commission is trying something new this year: once per month we will provide a “Marketing Digest” with very brief updates on a variety of topics. We will include summary headlines so if you only have time to scan the topics at least you will get a little information about marketing support.
Marketing Puts Elevated Focus on Trade Customers
The California Avocado Commission Marketing team has created a game plan for 2024 designed to elevate efficiency and effectiveness in 2024. Due to economic conditions and budget cuts versus 2023, no stone was left unturned as the team strived to optimize investment and drive successful results
Commission Partners with Curious Plot for Consumer Marketing and Public Relations
In the spring and summer of 2023, the California Avocado Commission began a search to find a new consumer marketing agency that could lead both consumer advertising and consumer public relations activities. The search committee unanimously selected Curious Plot as CAC’s new agency of record.