Marketing News
Commission Showcases Leadership at IFPA Women’s Fresh Perspectives Conference
From April 16 – 18, the California Avocado Commission joined female leaders from across the globe at the International Fresh Produce Association 2023 Women’s Fresh Perspectives Conference hosted in Orlando, Florida.
Wahoo’s Fish Taco Chain Showcases Early Spring California Avocados
Since 2020 Wahoo’s Fish Tacos, a California-based chain headquartered in Tustin, has leveraged the California Avocados brand logo to showcase their use of locally-grown produce in season. This year the chain transitioned to California avocados in early spring and ran a six-week promotion featuring the fresh fruit.
Brand Advocates Pique Consumer Interest in Early Season California Avocados with Unique Recipes and Photography
The California Avocado Commission’s Brand Advocate program leverages trusted and well-known influencers to drive awareness of the California avocado season. The partners are chosen because of their compelling and exciting storytelling abilities, excellent photography skills, significant followings and love for the Golden State fruit.
Cinco de Mayo Promotions Boost Late Start to California Avocado Season
The Cinco de Mayo holiday, which has long been associated with avocados and guacamole, provides the California Avocado Commission with an impactful means of building demand for California avocados by securing timely distribution of the fruit with targeted retailers. Learn more about CAC's partnerships with retailers for the holiday.
Consumer Public Relations Activities Build Awareness of California Avocado Season
To drive awareness and excitement for the California avocado season, the California Avocado Commission conducted consumer public relations outreach in early April, including the distribution of a press release and a mat release, which is a short feature story designed to read like a newspaper article, making it easy for publications to pick up and run as is.
Commission’s Flavor Pairing Exercises Pique Interest of Restaurant Groups at FoodOvation
The California Avocado Commission’s foodservice team attended the invitation-only FoodOvation event in Sun Valley, Idaho, where R&D/product innovation, corporate and executive chefs, purchasing/supply chain and marketing personnel from restaurant chains across the nation gathered — offering CAC the opportunity to expand its target base of chain and high-volume independent contacts.
