Marketing News
Highlights from the 2022 California Avocado Tracking Study
The California Avocado Tracking Study has been conducted regularly since the mid-1990s. The 2022 study provides a wealth of information that helps the California Avocado Commission marketing team direct communications, as well as measure progress against some objectives and performance measures detailed in the annual business plan.
Low Interest Disaster Loans Available for Recent Storms and Flooding
The U.S. Small Business Administration is providing long-term, low interest direct federal loans for agricultural operations in San Luis Obispo and Ventura counties affected by the severe winter storms, flooding, landslides and mudslides occurring from December 27, 2022 through January 31, 2023. Learn more.
Produce Industry Icon Jan DeLyser to Retire - CAC actively seeking new vice president of marketing
Produce industry maven Jan DeLyser announced her plan to retire from the California Avocado Commission after 24 years of service to the organization. The tentative timing for her retirement is mid-February 2023.
Commission Showcases 2023 California Avocado Crop at Chain Restaurant Roundtable
The California Avocado Commission foodservice team attended the Kinetic 12 Emergence Operator-Supplier Roundtable event in early December, taking advantage of a key opportunity to educate purchasing and supply chain decision-makers about the benefits and value of California avocados.
Commission Highlights Top Performing Retail Promotions of 2022
On December 15, the California Avocado Commission’s Marketing Committee, which is comprised of California avocado grower and handler members, hosted its first meeting of the 2022-23 fiscal year. The meeting provided the Commission with an opportunity to discuss the upcoming California avocado season and share the top retail promotions of the previous season with attendees.
2021-2022 California Avocado Marketing Performance Highlights
At the California Avocado Commission Board of Directors meeting in November, CAC provided its fiscal year 2021-22 marketing performance report, known as the Dashboard. A summary of that report — which covers activity in the areas of consumer advertising, social media, consumer public relations, brand advocates, retail and foodservice programs, trade advertising and public relations as well as...
