Marketing News
Restaurant Partners Celebrate California Avocado Month
The California Avocado Commission developed multiple activities that built excitement around California Avocado Month (June). Two of these programs also added value to restaurant operators’ purchase of California avocados. The Commission partnered with Nordstrom Restaurants and Buckhorn Grill to showcase the Golden State fruit in May and June.
California Avocados Showcased at Fresh Produce and Floral Council NorCal Luncheon
On June 9, the California Avocado Commission joined Northern California produce and floral industry vendors, retailers and California avocado handlers at the Fresh Produce and Floral Council NorCal Luncheon hosted in Pleasanton, California.
Commission’s Presence at Peak Season Industry Events Builds Brand Awareness with Decision Makers
To increase demand for and penetration of California avocados on foodservice chain menus, in May the California Avocado Commission networked with targeted decision makers at two key industry events. Both events provided CAC with the opportunity to expand its target base of chain contacts for future promotions and to cement existing relationships.
Early Season Ads Ensured California Avocado Distribution with Key Retailers
Early season digital ad activations are an essential part of the California Avocado Commission’s efforts to motivate retailers to engage with the California avocado industry and ensure the flow of fruit prior to the Cinco de Mayo holiday. This season the Commission is partnering with Walmart and Sam’s Club on a digital ad program designed to deliver 18 million highly targeted ads to the desktops...
Season-long Consumer Advertising Piques Interest in California Avocados
To encourage purchases of in-season California avocados, the California Avocado Commission runs consumer advertising on a variety of platforms that are designed to create demand for the Premium Californian audience with new recipes and ways to use the fruit. Beginning in March, the Commission launched ad campaigns aimed at building brand awareness in key markets located in Arizona, California,...
Solid Retail Relationships and Custom Marketing Encourage Demand for California Avocados
The California Avocado Commission has built solid relationships with targeted retail partners by serving as a trusted resource for avocado information and customized marketing programs. Complementing the retailer’s initiatives, CAC’s retail marketing team provides programs to communicate California avocado-specific messaging and branding.
