Marketing News
Consumer Public Relations Activities Build Awareness of California Avocado Season
To drive awareness and excitement for the California avocado season, the California Avocado Commission conducted consumer public relations outreach in early April, including the distribution of a press release and a mat release, which is a short feature story designed to read like a newspaper article, making it easy for publications to pick up and run as is.
Commission’s Flavor Pairing Exercises Pique Interest of Restaurant Groups at FoodOvation
The California Avocado Commission’s foodservice team attended the invitation-only FoodOvation event in Sun Valley, Idaho, where R&D/product innovation, corporate and executive chefs, purchasing/supply chain and marketing personnel from restaurant chains across the nation gathered — offering CAC the opportunity to expand its target base of chain and high-volume independent contacts.
Erik’s DeliCafé Showcases Early Spring California Avocados
Loyal chain partner Erik’s DeliCafé transitioned to California avocados in early spring to promote the use of local produce to their customers; a move they have been committed to for the past three years. Throughout the promotions, the chain will feature fresh California avocados in menu items and the California Avocados brand logo on its digital channels.
Commission Showcases Start of California Avocado Season at FPFC Luncheon
As a sponsor of the Fresh Produce and Floral Council luncheon, the California Avocado Commission had the opportunity to celebrate the start of the California avocado season and demonstrate the importance of the locally grown fruit to Southern California produce and floral industry retailers, distributors, vendors and other industry members.
Commission’s Retail Trade Advertising Campaign Informs Retail Buyers and Decision Makers
In light of competition for placement at retail, it is important the industry is reminded of the high consumer demand for California avocados and the support the California Avocado Commission provides. The Commission’s retail trade advertising campaign is a highly effective means of reminding decision makers of the volume sales lift they can generate during the peak season.
Pre-season California Avocado Video Ads Generate Excitement for the Upcoming Season
To encourage early season demand for and awareness of California avocados, the California Avocado Commission launched pre-season media on popular online platforms — including YouTube, Facebook and Instagram — to engage with targeted consumers and generate excitement for the start of the California avocado season.
